Preview: From Rapido’s horse rides to Zepto’s clickable prank — here are the best April Fool’s Day brand campaigns that had India talking in 2026.
It’s April 1st.You know what that means.
Brands fought for attention and laughs as they introduced protein condoms, ketchup noodles, horse rides, portable washrooms and more!
Unlike many, I forgot it was April Fool’s Day. I was ready to leave for work. Imagine my surprise when I got a notification from Rapido, a ride hailing app.
Horse Rides Available! WHAAAAAAAAAAT?
Best April Fool’s Day Brand Campaigns in India 2026
Rapido’s Horse Ride Stunt
Turns out, they did this last year too! Check out Rapido’s April Fool’s Day ad on Instagram from 2025.
So, I spent the day keeping an eye out for more such ads. From big brands to Instagram pages, many hopped on the trend. How could they not?
Here’s how brands celebrated April Fool’s Day
Some delivered good news and it landed!
Netflix India Drops a Real Surprise
Here’s a post from Netflix India’s Instagram page. They announced they’re bringing the hit sitcom FRIENDS back. And they weren’t joking!
Zepto’s Interactive App Prank
Zepto, a delivery app, is way ahead in its marketing game. And it shows!
They chose a more interactive approach on their app. You had to chase the button and once you clicked it, you realized you just got fooled!
While some tried and had more to deal with than just laughing emojis.
Soul Sante is a popular flea market event that happens in Bangalore. When they posted an April Fool’s Day joke, their comments section was flooded with feedback and applause from many. Four hours later, they had to call out the joke. Ouch.
How could online event ticketing platforms shy away this April Fool’s Day? Here’s highape’s post on Instagram that made people probably just lose it!
Print Media Joins In: Manforce’s Newspaper Ad
You think it’s all digital? People who picked up the newspaper were in for a shock.
I wonder if Kit Kat started April Fool’s Day a little early when they dropped an announcement about a heist! That’s right. One of their trucks were robbed.
LinkedIN is flooded with posts about how brilliant and genius this marketing move is. But isn’t it all too similar to the Apology trend? The Apology trend was a time when brands were posting fake apology statements for being so good and great!
Brands didn’t hold back from riding this attention train till the end. It was fun to read different takes from possible suspects.
Still scrolling? Check out this article by afaqs and ad films by Ola and AJIO! You won’t be disappointed.
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